Hypergoat Coffee Roasters is a rebrand concept for a café based in Alexandria, Virginia. For this project, I had creative freedom to reinterpret the brand’s packaging and developed the concept around the story of coffee’s discovery—when goats became energetic after eating coffee cherries. I translated that playful energy into a bold geometric pattern, paired with bright, contrasting colors to create a packaging system that feels energetic, modern, and cohesive across the different roasts.